Swarm is a global community of innovators selected for their proven innovation skills.

Global Innovation

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MEET THE INNOVATORS

(or people just like them)

The Ideator

Julia, 32: Julia works as an architect in Amsterdam. As a child, she was interested in so many subjects she had a hard time deciding on her profession. But being an architect lets her use her whole brain, both concepting new approaches and working out new approaches to building them. She reads and travels widely and has a restless mind.

The Optimizer

Rodalfo, 27Rodalfo loves a good bet, and wins more of them than he loses. He’s not a pessimist. He’s just a keen observer and few details are lost on him. He works as a mechanical engineer in Sao Paolo, and was trained to look for how things might fail. He can take anything apart, and likes to hack products so they work better.

The Visualizer

Wini, 23: Wini is an aspiring art director and graphic designer living in Shanghai. She often enters design competitions and was a finalist in an international student advertising design contest. She sketches relentlessly on her iPad, and collects design inspiration from around the world.

The Influential

Ryan, 32: Ryan is the pied piper in his group of friends in Chicago. He gets people together and knows, it seems, pretty much everybody. No one can quite figure out how he has the time to keep up on the newest music, food, electronics or undiscovered travel destinations. But Ryan can always tell you what’s cool to buy and where to get it.

These profiles are based on real people, but aren’t real people.
Soon that will change. We will be featuring real Swarm Innovators here, and inviting guest bloggers.
Want to be featured? Just register, take the quiz and show us your stuff.

Read our Blog 

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What’s the commitment? What’s in it for you?

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ABOUT SWARM VISION

Swarm is a global community of innovators selected for their proven innovation skills. Our proprietary patent-pending system identifies members with the critical, but rare, skills needed by brands to co-create along the entire innovation spectrum.

our-service

FOUR CLUSTERS OF INNOVATION SKILLS

Innovation requires a combination of rather uncommon skills that are not often found in any one individual. Our proprietary model has identified four clusters of innovation skills needed along the innovation process:

Clusters2

The Ideators

The most prolific idea generators combined with the right mix of disruptive thinkers delivers a large number of relevant and divergent ideas.

The Optimizers

Excel at critiquing and improving products and services.

The Visualizers

Able to give abstract ideas concrete form, and bring ideas to life for others.

The Influentials

Highly networked, often consulted for their opinion, or early adopters of new products and services. They have an exponential impact on the success of new products.

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SWARM CURATES THE PRECISE MIX OF INNOVATORS INDICATED BY YOUR PROJECT

Whether you just want a large volume of ideas quickly, a high proportion of disruptive ideas, a pipeline of improvements, or an indication of the ideas most likely to gain market traction.

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THE SWARM PROCESS

The Swarm process enables organizations to innovate more efficiently. Ideas are central to Swarm, but we don’t start or stop there. We have a repeatable 6-point process that works.

We believe the most relevant ideas come from an insight-driven brief. We believe that great ideas get better when pressure-tested. And that ideas can be more precisely evaluated by prediction markets than by traditional concept research. And finally, that crowd innovation can and should be benchmarked.

1.
Insight
Focused
Brief

A single-minded, stimulating brief built on validated insights is a springboard to relevant ideas

2.
Idea
Generation

Proven Ideators generate a large number of divergent ideas

3.
Idea
Ratings

Trained crowd Raters and Experts cull the ideas down to the strongest semi-finalists

4.
Iterate

Experts and Influentials strengthen the semi-finalist ideas with feedback in a private environment

5.
Concepting

We convert the best ideas to a standardized, test-ready concept format

6.
Prediction
Market

We use a prediction market to forecast concept success

TWO PLUS OPTIONS AVAILABLE:
Trend Analysis: We analyze the themes & opportunities in the collective ideas
— and — 
Benchmark Your Innovation: Compare how your project performed vs others in your organization or category

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Swarm: Your global community of innovators
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OUR PROPRIETARY RESEARCH REVEALS WHY THE TYPICAL INNOVATION PROCESS IS, WELL, TROUBLED.

Many companies do one or more of the following:

 


Call a brainstorming meeting

The majority of employees in large organizations are adaptive, meaning they tend to stay within prescribed limits in their thinking, and are extremely unlikely to be either prolific or disruptive thinkers.

Hire a creative agency

It turns out that visual creatives are not as prolific or disruptive idea generators as individuals accomplished in other creative fields.

Ask their Facebook Fans

Highly networked consumers are least likely to be disruptive thinkers or early adopters.

Engage their best customers

Current brand users are statistically likely to be part of the Early Mass or Late Adopter groups, perhaps able to suggest incremental product improvements, but unlikely to deliver breakthrough ideas.

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SWARM IMPROVES OUTCOMES ALONG THE ENTIRE INNOVATION SPECTRUM

There are three kinds of innovation.
Swarm Vision deploys a different mix of innovation skills for each:

COMMERCIAL

• Uses creative marketing to drive sales for existing brands and products

• High mix of Visual Creatives and Influentials

SUSTAINING

• Incremental to substantial improvements to an existing brand to maintain consumer engagement

• High Mix of Optimizers and Influentials

DISRUPTIVE

• Challenges an entire market or creates a new market

• High Mix of Ideators

 

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Innovation from Swarm Vision

Swarm Vision Website Terms and Conditions

General

By visiting, using or accessing community.swarmvision.com (the “Website”), you are indicating that you have the legal authority to accept the terms and conditions of this Terms of Use statement (the “Terms of Use”) and you have agreed to be bound by them. This Website may include inaccuracies or typographical errors.

The site is owned by Swarm Vision Inc. (“Swarm Vision”). Swarm Vision and the third parties that provide content on this Website, may make improvements and/or changes in the products, services, and programs, described in this Website at any time without notice. It is your responsibility to check the Terms of Use for any changes that are periodically made to the Website.

These Terms of Use represent the entire understanding of you and Swarm Vision relating to your use of the Website, and shall prevail over any prior or contemporaneous, conflicting or additional, communications. Any action related to this Website will be governed by California law and any federal laws applicable therein. No choice of law rules of any jurisdiction will apply. If any provision of these Terms of Use is deemed invalid by a court of competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of these Terms of Use, which shall remain in full force and effect. No waiver of any term of these Terms of Use shall be deemed a further or continuing waiver of such term or any other term, and Swarm Vision’s failure to assert any right or provision under these Terms of Use shall not constitute a waiver of such right or provision.

Trademarks

The logos, trademarks, service marks, domain names, logos, and company names referred to on this Site are either trademarks, registered trademarks, service marks, domain names, logos, company names of or are otherwise the property of Swarm Vision, its Officers, or its affiliates or licensors. In countries where any of the Swarm Vision trademarks, service marks, domain names, logos and company names are not registered, Swarm Vision and its Officers claim other rights associated with unregistered trademarks, service marks, domain names, logos, and company names. Other product or company names referred to on this Site may be trademarks of their respective owners. You may not use any trademark, service mark, domain name, logo, or company name of Swarm Vision or any third party without permission from the owner of the applicable trademark, service mark, domain name, logo, or company name.

Links to Third Party Sites

This Website may contain links to other websites for informational purposes and such links are not intended to suggest any affiliation with Swarm Vision unless expressly stated. The reliability, availability and performance of these other websites is beyond Swarm Vision’s control, and Swarm Vision makes no representations or warranties with respect to such websites. Swarm Vision provides these links to you only as a convenience, and the inclusion of any link to such websites does not imply endorsement by Swarm Vision of those websites. You expressly relieve Swarm Vision from any and all liability arising from your use of any such websites. Swarm Vision reserves the right to terminate any link or linking program at any time.

Disclaimer of Warranty

UNLESS OTHERWISE EXPLICITY STATED, THE MATERIALS ON THE WEBSITE ARE PROVIDED ON AN “AS IS” BASIS. YOU BEAR THE RISK OF USING SUCH MATERIALS AND SWARM VISION, TO THE FULLEST EXTENT PERMITTED BY LAW, DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE WEBSITE, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, AND MAKES NO REPRESENTATIONS, WARRANTIES, OR GUARANTEES AS TO THE QUALITY, SUITABILITY, TRUTH, ACCURACY OR COMPLETENESS OF ANY OF THE MATERIALS CONTAINED ON THE WEBSITE.

Limitation of Liability

YOU EXPRESSLY UNDERSTAND AND AGREE THAT SWARM VISION (AND ITS DIRECTORS, OFFICERS, EMPLOYEES, CLIENTS, AGENTS AND CONTRACTORS) SHALL NOT BE LIABLE TO YOU FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, CONSEQUENTIAL OR EXEMPLARY DAMAGES WHATSOEVER AS A RESULT OF YOU USING, MODIFYING, CONTRIBUTING, COPYING, DISTRIBUTING, OR DOWNLOADING THE MATERIALS ON THIS WEBSITE, WHETHER BASED ON WARRANTY, CONTRACT, TORT, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT SWARM VISION IS AWARE OR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE FOREGOING LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION.

Indemnification

YOU AGREE TO INDEMNIFY AND HOLD SWARM VISION (AND EACH OF ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, CLIENTS, AND CONTRACTORS) HARMLESS FROM AND AGAINST ANY AND ALL CLAIMS OR DEMANDS ARISING OUT OF (I) YOUR USE OF THE MATERIALS ON THE WEBSITE (INCLUDING BUT NOT LIMITED TO, CLAIMS FOR REASONABLE LEGAL FEES ON A SOLICITOR AND HIS OWN CLIENT BASIS, LOST DATA, RE-RUN TIME, INACCURATE OUTPUT, WORK DELAYS OR LOST PROFITS), (II) YOUR VIOLATION OF APPLICABLE LAWS, OR (III) YOUR VIOLATION OF ANY RIGHTS OF ANOTHER PERSON OR ENTITY. THIS DEFENSE AND INDEMNIFICATION OBLIGATION WILL SURVIVE YOUR USE OF THE WEBSITE.

No Employer-Employee or Independent Contractor Relationship

Your participation in s crowdsourcing competition on this Site is voluntary, and is solely for the enjoyment, entertainment and educational value of the activity. No employer-employee relationship, and no independent contractor relationship, is created or implied between you and Swarm Vision or its Clients, by virtue of you spending voluntary time in activities including, but not limited to, reading campaign briefs, viewing, voting or commenting on ideas, developing or entering ideas. You expressly understand and agree that you are not due any compensation for such activities, and release Swarm Vision, its Officers, Clients and affiliates from any claims for wages or other compensation. You understand and agree that only winners will be eligible for prizes, as described in the campaign Rules.

Copyright

Except where otherwise specified, the contents of this Website are owned or controlled by Swarm Vision Inc. or its Officers, licensors, and the Website is protected by copyright as a collective work or compilation, pursuant to US copyright laws, international conventions and other copyright laws. Unless otherwise specified, any reproduction, modification, distribution redistribution, publication, transmission, transfer, sale, performance, display or exploitation of the Website, whether in whole or in part, constitutes a violation of federal or common law and is prohibited.

© 2016 Swarm Vision Inc. All rights reserved.

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Swarm Vision (formerly Totem)
Privacy Policy
April 5, 2017

Swarm Vision, Inc. (formerly known as “Totem”) complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries.  Swarm Vision (“Swarm Vision”) has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.  If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification page, please visit: https://www.privacyshield.gov.

This privacy policy outlines our general policy and practices for implementing the Principles, including the types of information we gather, how we use it and the notice and choice affected individuals have regarding our use of and their ability to correct that information. This privacy policy applies to all personal information received by the Company whether in electronic, paper or verbal format.

“Personal Information” or “Information” means information that (1) is transferred from the EU to the United States; (2) is recorded in any form; (3) is about, or pertains to a specific individual; and (4) can be linked to that individual.

“Sensitive Personal Information” means personal information that reveals race, ethnic origin, sexual orientation, political opinions, religious or philosophical beliefs, trade union membership or that concerns an individual’s health.

This Privacy Policy is subject to the investigatory and enforcement powers of the FTC (US Federal Trade Commission).

Principles

Notice: Swarm Vision collects minimum personal information on users of our websites for purposes such as registering for a crowdsourcing community or campaign; transmitting prizes to winners of crowdsourcing campaigns; or for innovation profiling assessments. The Company may disclose personal information to its clients on an aggregated level (e.g. number of members by country). Swarm Vision does not collect sensitive information (i.e., personal information specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or information specifying the sex life of the individual.) Results of the Swarm Innovation Profiler for Enterprise may be shared with your employer. You will be notified before the Company uses or discloses the Information for a purpose other the purpose for which it was originally collected.

Choice: Individuals can choose (opt out) whether their Personal Information is (1) to be disclosed to a third party or (2) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. For Sensitive Personal Information, the Company will give individuals the opportunity to affirmatively or explicitly (opt out) consent to the disclosure of the
information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. Company shall treat Sensitive Personal Information received from an individual the same as the individual would treat and identify it as Sensitive Personal Information.

Accountability for Onward Transfer: Prior to disclosing Personal Information to a third party, Company shall notify the individual of such disclosure and allow the individual the choice (opt out) of such disclosure. Company shall ensure that any third party for which Personal Information may be disclosed subscribes to the Principles or are subject to law providing the same level of privacy protection as is
required by the Principles and agree in writing to provide an adequate level of privacy protection.

Company may be liable for certain onward transfers to third parties. Notwithstanding the above, Swarm Vision is required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Data Security: Company shall take reasonable steps to protect the Information from loss, misuse and unauthorized access, disclosure, alteration and destruction. Company has put in place appropriate physical, electronic and managerial procedures to safeguard and secure the Information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Company cannot guarantee the security of Information on or transmitted via the Internet.

Data Integrity and Purpose Limitation: Company shall only process Personal Information in a way that is compatible with and relevant for the purpose for which it was collected or authorized by the individual.

To the extent necessary for those purposes, Company shall take reasonable steps to ensure that Personal Information is accurate, complete, current and reliable for its intended use.

Access: Company shall allow an individual access to their Personal Information and allow the individual to correct, amend or delete inaccurate information, except where the burden or expense of providing access would be disproportionate to the risks to the privacy of the individual in the case in question or where the rights of persons other than the individual would be violated. Individuals may not amend their Innovation Profiler assessments once a page has been submitted.

Recourse, Enforcement and Liability: Company uses a self-assessment approach to assure compliance with this privacy policy and periodically verifies that the policy is accurate, comprehensive for the information intended to be covered, prominently displayed, completely implemented and accessible and in conformity with the Principles. We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of Personal Information in accordance with the Principles. If a complaint or dispute cannot be resolved through our internal process, we agree to dispute resolution using (an independent resource mechanism) as a third party resolution provider. Under certain limited conditions, individuals may invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission.

Amendments: This privacy policy may be amended from time to time consistent with the requirements of the Privacy Shield. We will post any revised policy on this website.

EU Residents

In compliance with the EU-US Privacy Shield Principles, Swarm Vision commits to resolve complaints about your privacy and our collection or use of your personal information.  European Union individuals with inquiries or complaints regarding this privacy policy should first contact Swarm Vision at:

Swarm Vision, Inc.
PO Box 806
Los Altos CA 94023
inquiry@swarmvision.com/community/

Swarm Vision has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.

Last Updated: April 5, 2017

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